Press & News


The 411 on 4/20

Happy 4/20 from here in the Berkshires and Hudson Valley! We’re celebrating with a look at some local deals and events around the area.

But first, a brief history of the holiday. It’s…hazy, to say the least. There are several common misconceptions, like the California penal code for marijuana, the number of active chemicals in the plant, and even a Bob Dylan song. However, most historians credit a group of high schoolers in Northern California. As legend has it, the teens—who called themselves the “Waldos”—met up after school (and sports practice) at 4:20 pm. to search for an abandoned cannabis crop. The phrase “4/20” became code for smoking pot and spread among their friends, including members of the Grateful Dead. It was picked up by an editor at High Times in 1990 and made its way into lexicon and lore.


Mass. border stores have more plans than worries about NY legalization

Massachusetts adult use operators in western Massachusetts are planning for New York’s new legal market, even if the new market is not expected to impact sales any time soon. “People who reside in other states and come visit the Berkshires are part of our customer base,” said Jesse Tolz, marketing director for The Pass, a retail store in Sheffield, Massachusetts.


The Pass: Farm-to-Label Cannabis in Massachusetts

It’s the Golden Age - or, perhaps it should be called the ‘Green’ Age - of cannabis. A majority of Americans support Federal legislation to remove cannabis from the list of Schedule 1 substances, and Connecticut, New York and New Jersey have joined nearby Massachusetts and the 33 other States which have legalized medical possession and use, and 14 other States which have legalized recreational possession and use of the substance.


A look inside The Pass, a hive of cannabis cultivation in Sheffield

Much of the product sold by The Pass comes from its own, on-site growing operation at its Main Street location and another growing facility in Ashley Falls. There is an indoor cultivation center — a multi-tiered system of light and humidity-controlled growing rooms that take plants through every stage of life, and a large natural light greenhouse with grow lights that turn on automatically when natural light levels dip below a certain threshold.


The Green Rush: Legal Cannabis on the Rise

"If you think of us like a winery versus a package store, you'll start to get an idea of what we are doing here," explains Ally Brown, marketing manager at The Pass. "We have a multilevel indoor facility and a greenhouse. Everything is done on-site—drying, curing, trimming. Our extracts and edibles are also created on site, all of which are then third-party tested. As soon as they pass, we can bring the product right through the doors."


Sheffield Cannabis Operation OK’d for Expansion

"Having our flower production on-site ensures that our customers are getting the freshest cannabis possible," said head of cultivation Pete Steimer. "The opening of the Pass' second grow location will allow us to develop our wholesale business, have a stronger presence at dispensaries throughout the state and expand and diversify our in-house menu."


The Pass to Expand Grow Capacity

"On Nov. 19, the Commonwealth of Massachusetts granted approval for The Pass cannabis dispensary to add outdoor growing plus five additional greenhouses to its capacity at a second location in Sheffield."


Second marijuana growing location approved in Sheffield

"SHEFFIELD, Mass. (WWLP) – A marijuana business has been approved by the state to add another location for outdoor growing and five greenhouses in Sheffield. The business, The Pass, already has an indoor growing facility, an outdoor greenhouse and a lab for manufacturing the product at one location in the town."



"The Pass is located right on Rt. 7, at 1375 N. Main St., in Sheffield, Massachusetts. It's about 5 miles North of the CT/Mass border, making The Pass the closest legal Cannabis dispensary to Western Connecticut, and the New York City metropolitan area. In my wildest dreams, I never thought that I would be able to legally step foot inside a marijuana growing operation. But, I did, and I was able to take photographs."



"To help with your goal, products are fashioned and packaged in brilliant color codes: From warm tones illustrating the spectrum for sativa, or sativa-leaning strains, cycling to cool tones of indica-leaning and indica strains. So, whether you’re a first-timer, or not, this is a great educational tool. On site, are cannabis consultants, or budtenders, that are extremely knowledgeable and can assist consumers with their objective that will tailor to their needs. Since the retail space is adjacent to the lab, the dispensary staff is able to communicate directly with the processing team regarding specific products. Now that’s what I call luxe shopping experience."


[Listen] MJ Bulls – Raising Cannabis Capital

"It was a long process but The Pass, a vertically integrated cannabis facility in the beautiful Berkshires of Massachusetts is finally open. Michael Cohen, co founder and President, joins Dan Humiston to talk about his vertically integrated cannabis business. He shares in detail everything about his business, future plans, and retail stores."


What’s The Allure Of Cannabis Concentrates?

“In Massachusetts, the concentrate market isn’t too big yet, and specifically, in Berkshire county, it’s about 6% of sales,” explained Cohen. He does expect that figure to increase in time. “We anticipate that this will change and concentrates will gain more traction as the market continues to mature and consumers start exploring different product types.”


Anthony’s fascination with cannabis plants lies in their diversity. With all the different varieties being bred and experimented with, there’s a seemingly endless number of outcomes for the final product and the way they are grown.

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